The Pittsburgh Zine Fair is an event that focuses on exhibiting independent self-publishers, artists and writers. Founded in 2011, the zine fair had modest beginnings and in 2012 was ready for a branding overhaul and overall design infusion. As art director I envisioned a comprehensive design plan that incorporated new branding, print and web campigns, apparel design and promotional design. The work you see here are the best examples of what was created and produced in 2012.