Branding | YI HE TUAN

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Type : Branding

Year : June, 2020

Art Director: Mimi Wang
Client : YI HE TUAN 義和團

「和諧是剪刀劃出的圓，團結猶如梳齒整齊歸一」

義和團是一個執行義剪活動的公益團體。一群來自不同背景的髮型設計師，卻有著相同想要回饋社會的想法因而組成。

義 ─ 正道、正理、利他
和 ─ 以和為貴

概念是來自團隊初起的核心，呼應品牌名稱的正義凜然，採用簡單線條、對稱散發的排列方式去呈現。公益源自人的純

粹奉獻，而義和團提供了剪髮的技術來服務人，除了讓你變美外還能做好事積陰德；團隊的凝聚是品牌對自己的期許，

希望未來有更多擁有共同理念、想做好事、愛剪頭髮的專業人士一起參與公益活動，並且團結有系統化的繼續發展。

剪刀 = 技術
梳齒 = 團結
圓形 = 凝聚

Harmony is a circle drawn with scissors, and unity is like a comb with teeth in one piece".
The Yihe Group is a charity organization that performs volunteer cutting activities. A group of hair stylists from different backgrounds, but with the same idea of giving back to the society, are formed.

Righteousness - righteousness, justice, altruism
Harmony - Harmony is precious

The concept is from the core of the team's inception, echoing the brand name of righteousness, using a simple line, symmetrical scattered arrangement to present. Public welfare comes from the pure dedication of people.
The team's cohesion is the brand's expectation of itself.
We hope that in the future, more professionals who share the same philosophy, want to do good and love to cut hair will participate in public welfare activities together, and the unity will continue to develop in a systematic way.

Scissors = Technology
Comb tooth = unity
Round shape = cohesion