WE LOVE GREEN FESTIVAL /
a typography-led advertising campaign
BACKGROUND
We Love Green is an environmentally-friendly music festival in the center of Paris. Every year, We Love Green not only invites exciting musicians to perform, but also plays an educational role. Through music, they raise the public's awareness of particular issues and spread economic, social and solidarity values.
IDEA
For the eco-friendly festival, we created an eco-friendly typeface, each letter of which is the product of recycling the previous one. A typography-led campaign draws people's attention to environmental issues and promotes this vital movement towards change that everyone can take part in.
Thank you!
