Advertising Design – Billboard for SRJC Graphic Design Program
Project Specifications – 3:1 ratio billboard
Description – As part of a design team, created a billboard to advertise the SRJC Graphic Design Program and courses offered. The objective was to attract attention, showcase the program, create a desire to know more, and provide a call to action. The team worked through the design process by assigning roles (project manager, typographer, illustrator, etc.), identifying the target audience, researching design trends, developing a tag line, brainstorming and sketching visual concepts, digitizing the chosen concept, making adjustments to the design based on feedback, preparing the digital file for printing, and presenting the final design. The project timeline was six weeks from the first meeting to final production and presentation.
Skills Showcased – Project Management, Market Research, Concept Development, File Preparation, Typography, Illustration, Adobe Illustrator
Final Design
Concept Development
