This is a poster created for a Freshmen's Night event in a university club. The theme Episode V: A New Beginning depicts the phases in our lives, in terms of education, as film episodes.
The poster is designed to look like a movie poster, with an Oscar vibe. The light and sparkles signify the entrance of something new - university life.
On the left is the first iteration, the movie poster look has been my goal since the start. In addition to the basic details such as time, date and venue, I added the phrase 'Coming Soon' to add to the vibe.
However, this design lacks the excitement factor; it looks flat -- and seems to be more suitable for a thriller movie.
The second iteration attempts to fix this with a change in fonts, using a handwriting font for the tagline at the center. The colour is also changed to darker shade to give it a sleek look.
It still looks quite flat though, and some feedback collected expressed that it gives off a horror film vibe, yikes.
So, I added some 'light' touches (pun intended) to the design to give it a brighter mood. The spotlight and sparkles tell the freshmen that 'it is now your time to shine'. The word Episode V is now much more visible with the lighter background shade and the spotlight behind. There is another change in font to remove the 'horror movie' vibe.
You can see that I also added tiny flare to MSA Night. We have a tradition in this event to give out silly awards, which the winners are voted by the club members, to have seniors participating in this event too. So, this is also kind of an award ceremony, therefore the intention to make it Oscar-themed with the black and gold palette.
