Partnering with Sour Patch Kids for the latest Curry 7 Drop, the team created a special edition seeding box corresponding to new colorways. The project was born out of Curry’s love for Sour Patch Kids, which has not changed throughout his career. The box will be sent to the Davidson University basketball players along with candy and Curry 7’s for the entire team.
Project Date: Nov. 2019
Client: Created for UA Basketball: In collaboration with Sour Patch Kids
Location: UA x North America
Art Direction: Kristan Espinosa x Todd Hoffman x
Gustovo Uriarte x Alex Bardoff x Luis Leon