When Rise of the Skywalker was released on digital DVD and Disney+, Philips Hue and Disney partnered to show how users can transform their home theatres with immersive lighting to enable a more enjoyable experience.
The communication was directed to current Hue users by providing them tailor-made Hue dynamic experiences they could play with the Hue app.
For new user the partnership served to raise awareness on the experience of syncing Disney content with Philips Hue smart lights.
