UA x TOYKO: New Store Opening

  • UA x TOYKO
  • Working under the creative direction of Todd Hoffman, our team at Under Armour partnered with a UA Japan team to create an evergreen environmental graphic for a
    new store opening in Shinjuku. For this store, I worked to create fitting room executions
     for each floor, a three-story escalator graphic and a poster series for the fitting rooms
     and the lounge. 
  • Fitting Room Lounge collaboration w/ Katrina Keene 
  • Escalator pattern lay-out and execution 
  • Project Date: Summer 2019

    Client: Created for Under Armour & Dome

    Location: Tokyo, Japan

    Art Direction: Kristan Espinosa x Todd Hoffman x Katrina Keene 
  • Women's Fitting Rooms