In 2020, creative advertising and marketing is nothing without animation and motion designing. Several businesses are adopting new and significant strategies to include animation in their promotional advertising.

With growing technology trends and emerging global designing, the power of animation and its impact is also increasing. Check out the amazing trends related to that and explore a whole new dimension to it:
 
1. Restricted Color Palette

Only a few primary colors are used in animated videos these days. The reason is it keeps the viewer's attention intact for that period. Also, it looks tidy, straight forward, and sophisticated at the same time. Not too many colors and a rich palette, but still the hottest selling digital illustration. 
 
2. Thin Lines

Now, lines have a definite role to play in the videos. They are useful for describing identities like shapes, sizes, and directions. Some super thin lines are extra distinctive and add a unique style, edge, and power to the videos. 
 
3. Kinetic Typography

Fonts are the most interesting yet risky part of the videos. If fonts go wrong, chances of the video to lose that attraction increases. Kinetic Typography is a new and breaking stereotypes, but still leaving no chance to impress. It is something different from the basic or traditional fonts and yet the leading font used in E-commerce websites and mobile app development. 
 
If you are planning to do something interesting with animation and motion designs, try these trends now.