Executive leaders of today need to be able to connect with employees in new ways to show they are accessible, and ultimately human. Studies show:
- 78% of Professionals would prefer to work for a company whose leadership is active on social media.
- 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.
- 93% of employees consider "leadership that communicates directly and transparently with employees" to be important in deciding whether to stay at their company.
But where do executives start if they don't already have a social media presence? Here is what I put together for leaders at Visteon as Head of Global Social Media.
