My thanks to Alberta University of the Arts instructor Ian Fitzgerald, for his challenge. Every student came up with 10 headlines to go with the image of a beer truck crash to advertise the beer.

The class divided into four groups of four, and each group chose their top three headlines.

Those chosen twelve got written on the board. Three of 'em were mine:

"No deaths, no injuries, unspeakable tragedy."

"Why do bad things happen to good beers?"

"Still think men won't cry?"

After further eliminations, I ended up with two in the top three.