Title: Htc Wildfire X Launch Campaign
Brand:HTC Mobiles
Agency:The Connecthub
Role: Creative Lead
Year of Publication:2019-2020
On ground Campaign : Letters to fear
The Campaign kicked off in early August 2019. This communication made their presence felt in the yellow line of metro and only in the ladies compartment. The reason being the main TG for the brand were women.
Rich Media & Display Ads
Targeted ads for Male Audience
Targeted Ads for Female
Social Media Presence: #FEARLESS
Be Fearless
Concept and Story: Creative Lead, Connecthub
Production:Popxo
Launch: Popxo
HTC is back video
