Alacran Group

Alacran Group is a global multimedia entertainment group empowering through music, culture, film, performances, ideas and live events that bring people together.

A new media company with offices in Miami, Jamaica and London. The group encompasses one record label, two recording studios, live events, films and a foundation. Alacran's founder and visionary, Alessandra Lo Savio, believe in a united world where we share our cultures and beliefs to embrace everyone for their true magic. Unapologetically You!

We introduce Alacran Group to the public via a unique, creative and powerful experience - emphasizing character and determination. Captivating graphics and design for entertaining and engaging visitors of all walks, backgrounds, and music genre preferences.

The Oxford dictionary defines “empowerment” as “the act of giving somebody more control over their own life or the situation they are in.” We harnessed the power of this word to introduce the Alacran Group in a unique and uplifting manner through a series of taglines and related messaging.

DELIVERABLES

Logo, group logos, tag-lines, key message, brand identity guidelines, stationery system, pattern design, merchandising, banners, flags, social media supporting content, branding, posters, social media posts, billboards, animated billboards, 3D animation, creative direction, art direction, content creation, film, post-production, sound edition.

LOGO DESIGN

The logo consists of the number 3 and an inverted number 6 as its base. Together, they form three perfect circles, marked by symmetry and stability, to form an iconic and modern logo for Alacran (“Scorpion” in Spanish). Everything is surrounded by a circle - representing our planet; a half-moon on the left represents the first light on the horizon as viewed from outer space. In print, copper foil over dark blue paper gives the brand a sophisticated appearance and smooth touch.

FIBONACCI GRID

An imaginary grid exists in the layout of every communication, print and screen. In this grid, every number is the sum total of the two numbers that precedes it (for example: 1, 1, 2, 3, 5, 8). This sequence named after an Italian mathematician, the Fibonacci Sequence, may be found throughout nature.

Following this grid allows multiple elements in any given design to come together in perfect balance, a vision of appealing rhythms and harmonies. The Fibonacci sequence is typically used in concert with the golden ratio, a closely-related principle also stemming from math.

GROUP'S TAGLINE

EMPOWERING VIRTUOSITY

GROUP'S SUPPORTING MESSAGES

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EMPOWERING LIVE MUSIC

EMPOWERING MUSIC

EMPOWERING PERFORMANCE

EMPOWERING ART / CULTURE

EMPOWERING EXPRESSION

EMPOWERING DREAMS

EMPOWERING IDEAS / CREATIVE IDEAS

EMPOWERING MOVEMENT

EMPOWERING CREATIVE IMAGINATION

EMPOWERING IDEAS THAT BRING

PEOPLE TOGETHER

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ALACRAN FOUNDATION'S TAGLINE

EMPOWERING YOUNG LIVES FOR LIFE

STATIONERY SYSTEM

Business cards

3.5" x 1.975"

PAPER: Neenah Plike Blue 122C - 330g/m2

COLORS: Mate copper foil stamp #379

Letterhead

Letter size for the US - A4 for UK

PAPER: Neenah Classic Crest smooth avalanche white

COLORS: Mate copper foil stamp #379

Envelopes DL International

8.66" x 4.33"

PAPER: Neenah Classic Crest smooth avalanche white 28 W (105 gsm)

COLORS: Mate copper foil stamp #379

Thank you Cards

4.74" x 4.5" & 5.875" X 3.75"

DUPLEX COVER: Neenah Classic Crest smooth avalanche white & Patriot Blue - 120DC

COLORS: Mate copper foil stamp #379

Alacran Pictures logo reached the big screen, worldwide.

Terry Gilliam "The Men Who Killed Don Quixote" Alacran Pictures - Executive Production

Content creation

Urban, intimate & humane

Empowering solo moments, just the musician and you.

A series of content creation videos showcase artistic expression and emotions through an instrument, voice or body to emphasize the performance's virtuosity—drum solo, sax solo, bass solo, guitar solo, contemporary dance choreography, singing acapella.