TBH (To Be Honest) is an interview-style show hosted and produced by the music streaming app, JOOX. South Africa's favourite musicians are given a set of True/False questions to answer. We worked as a team conceptually on content, name development and creation of this project. My role was to design the brand identity, art direction, and marketing collateral. The name of the show tells users what the show is about and it's enticing. It forces the artists to reveal some interesting stories in a fun interactive format. The logo needed to be clean, simple, and memorable because it would always live on-screen and be viewed responsively. The colour palette used vibrant saturated colours. As a team, we delivered this show from concept through to execution, acquiring artists and filming the first episode within a short turnaround time of 1-2 weeks, alongside our daily responsibilities.
