Charles David Footwear - Consumer Print Campaign
Charles David began was a wholesale manufacturer of high-end footwear without a defined brand image, which resulted in low brand recognition. The goal therefore was to create a recognisable brand image for the empowered-woman target audience. A bold campaign strategy, focused on a highly visible campaign, made Charles David a recognised footwear brand, and this campaign, in its fourth year, resulted in sales increases in the triple digits. Campaign won Gold in the One Show for Best in Print.
