Slimmer & Better Experience
The Challenge
Research shows deep insights of main barriers from user that prevent conversation from manual to power toothbrush are about affordability to adopt new experience and technology, concerns about potential damage due to powerfulness and sensitivity, yet bulky handle with complicated features which are not easy to use comparing manual toothbrush.
The Solution
Philips Sonicare power toothbrush with new and most compact drivetrain, yet advanced sonic technology is clinically proven to remove plaque up to 5X better than a manual toothbrush. Our Easy-Start program gives you the option of a gradual, gentle increase in brushing power the first 14 times you use your new toothbrush. Built-in pressure sensor automatically detects pressure you apply, warns you, and reduces the toothbrush vibrations automatically to help protect your gums. The toothbrush will make a pulsing sound as a reminder to ease off the pressure. Slim, lightweight, and ergonomic design makes the toothbrush easy to hold and use so that you can get an amazing clean without any strain. Most importantly it’s affordable price range with unique technology and essential features which enable user to lower investment but improve their daily oral health outcome and establish new routine and better experience.
The Impact
As a leading health technology company, we believe that innovation can improve people’s health and healthcare outcomes, as well as making care more accessible and affordable. This brand-new rechargeable power toothbrush, it’s affordable price range with unique technology and essential features which enable user to lower investment but improve their daily oral health outcome and establish new routine and better experience easily and quickly. Because of new and most compact drivetrain yet advanced sonic technology, it not only delivers slim, lightweight, and ergonomic design with essential features as needed but also importantly reduces plastic consumption on handle and optimizes internal components with less parts and processes. Power adapters may seem small, but added together, their plastics make a huge impact on the environment. by switching to brand new universal USB charger as accessory in this rechargeable power toothbrush Series alone, we can use up to 189,210 kg less plastic every 4 years. That's powerful!
The aesthetic of Philips Sonicare rechargeable power toothbrush evokes the sense of simplicity that blends into your bathroom very well. The silhouette is elegant and simple, defined with smooth curve that flows from top to bottom which provides optimization between in-hand experience, usability, and functionality. Slimer handle, lightweight and better in handle experience are very import useability aspects from user perspective especially for new users to power toothbrush category.
Gapless TPE rubbery button blended well with recessed scoop surface which enables better finger registration yet better tactile feedback and recognition. Most importantly It helps user to orient and maneuver handle easily to reach different spots during brushing. Smooth silhouette and transition between handle unit and brush head plus fine-tuned matte finishing, not only coherent with portfolio design identity but also provide better grabbing experience. as well seamless handle surface supports better cleanability after brushing routine. Squircle footprint addresses better stability to avoid rolling over while applying toothpaste.
New power toothbrush range comes with varieties of appealing color scheme, the non-gender specific but subtly saturated monotone color series, which address not only customer needs from different countries and regions but also represent the latest trend from younger consumer.
