Client: Evolved By Nature / Range of Work: Art Direction, Social Content Creation, Print Design
Evolved By Nature believes in healthier relationships—between people, the things they love, and the world they live in. And they’re making it happen with bio-harmonious Activated Silk™ technology, a naturally sustainable alternative to the harmful chemicals used to make everything from skincare to non-stick pans. As the internal design lead, I was charged with bringing the nascent brand to life visually across communication touchpoints.
Photography. One of my first responsibilities was to begin to build a library of press photography. With the goal of presenting Activated Silk as a unique, elegant solution for a range of applications, I focused on capturing the beauty of silk cocoons in neutral as well as scientific settings.
Content strategy & execution. For social media, Evolved By Nature’s primary marketing channel, my team was tasked with creating content that educated viewers on the ubiquity of chemicals without being overly negative or fear-mongering. I collaborated with the copywriter and video producer to creatively concept and produce informative, digestible and engaging social assets from the brand’s small in-house photo studio and library of stock images.
Website redesign. A year into the brand launch, my team embarked on a site redesign with the primary goal of better explaining what Evolved By Nature did as a company. The site content is quite comprehensive and designed with a variety of users (consumers, partners, investors) in mind — if someone is interested in digging deeper, there are more areas to click through, while essential information is accessible up front. Visually, organic shapes and movement provided a nod to nature and chemistry.
I collaborated with UX and design partners on final execution. (For a sample of my early design concepts, see here.)
Partnership collateral. To support business development efforts, I was in charge of prototyping co-branded marketing materials to establish awareness and brand equity for Evolved By Nature. As the nature of this partnership pitch work is confidential, I am unable to show the full breadth of work completed, but the below packaging insert represents a sample piece of collateral that highlights core benefits of Activated Silk alongside key brand and messaging elements from a hypothetical partner.
