Branding & Identity Design for Peaches to Poppies Event Coordination & Design Co. Custom word mark, and icon illustration created to reflect the narrative of the founder's journey from Georgia to California. Responsive logo system for use across multiple platforms and applications. The palette utilizes key colors reflecting the natural elements of both states while keeping the overall branding soft, neutral, and inviting —easily complimenting photography and other design elements while maintaining a strong brand voice and presence.