Restaurant Concept and Identity

Bachelor Assignment

2013

 

Stim is a fast food restaurant and take-away with simple dishes based on seasonal ingredients from the Norwegian waters. The concept is inspired by Norway, but with a modern approach. The main inspiration is Norwegian design, with values as simplicity, honesty and playfulness. 

 

 

 

The logo is inspired by Tangram puzzle, which reflects the playfulness of the consept. Its dynamic shape shows how the brand is in movement, and how the ingredients change after season.