Character Illustration & Animation / Chidejika
This deer character "Chidejika" was used for 3 years in a promotion campaign for Japan to transition from analog broadcasting to terrestrial digital television broadcasting.
This deer character "Chidejika" was used for 3 years in a promotion campaign for Japan to transition from analog broadcasting to terrestrial digital television broadcasting.
There are so many people who know it because it appeared in commercials on commercial broadcasts all over Japan.
By the way, in Japanese, "Chideji" means terrestrial digital television broadcasting, and "Jika" means a deer. In addition, "Chijidika" in Japanese also means moving to terrestrial digital television broadcasting.
(c)2009-2011 THE JAPAN COMMERCIAL BROADCASTERS ASSOCIATION
Posted with permission
