Branding Design & Creative Directing for Tall Tree GmbH

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Tall Tree COFFEE is my official partner in crime, they hired me to work together in a long-term to change and guide the brand, we have so much more stuff to do for 2020, but when you scroll down you can see some projects we tackled until now like-

Logo design - A new small concept that could help stretch the brand and gain new followers from the youngest population.

Menu Design, a new cohesive style for all the fantastic sentiments this coffee offers, starts from the best espresso in Stuttgart to incredible Frozen special drinks and cocktails for those who find coffee annoying.

Wall branding, merchandise on the coffee's windows, walls, etc.

Halfinger Espresso is also under the wing of Tall Tree, so there is a lot to come. Our future goal is to improve the general quality of the time spent at the coffee shop.

My aim also as a creative lead in this project and in general as a graphic designer is to connect the missing dots and build a visual language that connects my clients with their audience.

I believe that graphic design and branding done the right way to be a powerful tool that can help and build a compelling voice and image, like Nike, for example, or Apple, the rest is history.