PROBLEMS WITH THE EXISTING PACKAGING : The existing packaging is similar to its rival firm, Kraft which has similar visual approach so it is confusing for the customer to differentiate between the brands. The packaging is not an instant solution so it does not allow the consumer to have it when they are travelling or are away from their homes.

 

SOLUTION : Instead, the packaging should come in a small box that can suffice around 100g of peanut butter so that people can carry it around and have it instantly. The packaging should be appealing to the eye and even the kids would want to have it. As kids prefer chocolate spreads more, peanut butter should have various flavors.