Verizon Ready 2.0
The evolution of Verizon’s successful Ready B2B campaign. We aimed to change perceptions of Verizon from “the phone company” to a true partner to Small and Medium Business, the Public Sector and Enterprise customers. Through TV, OLV, Print, Digital and Social, the emphasis is on authenticity, with real Verizon engineers and employees, iconic photography and a
playful tone.
