As Marketing & Communications Specialist for Bivona Child Advocacy Center, one of my annual projects was to create a Giving Tuesday campaign to raise awareness of the services at Biviona, and the incredible work the staff does in aiding children who have experienced sexual and physical abuse, as well as their families.

In 2019, the big changes at Bivona revolved around Mental Health. Services were expanding, new positions were being created to assist children, and more partner agencies were brought on board. 

The expansion was sometimes difficult to explain, as it was so large in scope. So for our Giving Tuesday campaign, I worked with the new department, distilling the information into small bites that could be easily understood by our social media followers.

The campaign involved a countdown, starting two weeks out from Giving Tuesday with video and image content created to tell the story of Bivona's Mental Health expansion. All animation, videography, still photography and editing were done by me for this project.