Under Armour Engagement Zone Concept

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Under Armour

Engagement Zone Concept

For Under Armour we were commissioned to design the new global Engagement Zone concept. The biggest challenge was to implement their 3 key pillars (Train, Recover, Compete) while at the same time creating a flexible and agile retail concept for both flagship stores and small shop-in-shops.

We created a modular concept that can easily be transformed into either a large landing / engagement zone forming 3 levels or a small landing zone with 1 table while staying recognisable and premium.