OMEGA IN THE TIME OF COVID-19
Moment marketing Proposal
In a situation where people lose their concept of time, yet count the days until things go back to normal, Omega may take the lead to remind how time is precious to us all. During this COVID-19 pandemic, it has become evident how marketing must adapt to the status quo, and how current events and situations play a crucial role in a brand’s consistent relevance.
FLATTEN THE CURVE
Concept: Omega’s creative take on the adaptation of logo to the current situation of today. This could be a start-off point as “Flattening the Curve” is the big idea or collective concept that umbrellas solutions.
THE MOST IMPORTANT 20-SECONDS OF YOUR LIFE
Concept: Springing from flattening of the curve, one solution that would help reduce infection is washing your hands thoroughly. Here we have a video of an Omega watch counting down 20 seconds to encourage people to wash their hands thoroughly as advised by the WHO.
Client: Omega Philippines | Agency: Pop Up Digital
