BONI
For the Private Label 'BONI' of Colruyt Group, the biggest retailer in Belgium, we made a first global campaign. The focus goes to the sustainable stories behind the products sold under the BONI brand. We brought the story with a surreal touch and a song. In the song we talk about a dream of a good milk, which respects the cows but also the farmers. Wouldn't it be nice that these farmers wouldn't have to fight for a fair price for their milk. And that all the milk would support local farmers ... Then the song is interrupted by a voice who says that it's not a dream, it's already reality with BONI milk.
Agency: CCX Colruyt Group; Accountants: Charlotte Lindemans, Marleen Depreter; Creative Director: Guido Goffeau; Art Direction: Tony Naudts-Ducène; Copywriters: Karel De Jonghe, Marko Leus, Willem De Geyndt; Production: Wenneker Belgium; Director: Jorrit Stollman; Music: Raygun - Peter Baert; Photography: Douglas Moors
