Wall's: Paddle Pop
Campaign Design
Campaign Design
Part of a school project, The Missing Rainbow is an augmented reality campaign that takes a curious soul on an exciting hunt. In anticipation of Paddle Pop's new packaging, I created a website run by a fictitious team of scientists named Elddap (Paddle spelt backwards). This is to engage the audience in collecting clues to find the mysterious missing rainbow by following them on their Facebook page. The overarching question: What is really missing?
