To celebrate International Women's Day 2020, the Ministry of Social and Family Development asked us to conceptualize and execute a social media campaign. Below are the key visuals and social media collaterals that were produced for it. 

Rationale:

The concept highlights the “her” in “hero”, drawing an empowering parallel between the hero figure and women in society. The message of appreciation addresses all women, as well as encouraging audiences to celebrate the everyday selflessness shown by central women in their own lives.