Dakuda is an e-commerce company based in Italy that offers both local and online shopping services. They specialize in selling various products such as electronics, make-up, and more.

The issue was that Dakuda faced massive competition from other shopping websites in the same field, such as Esselunga a Casa, Shein, and Eprice.

The objective was to create a distinctive logo and brand identity system that would distinguish Dakuda from its competitors. To achieve this, I conducted research on their industry and utilized the information they provided to generate relevant design concepts. The final logo concept, which features the letter "D" shaped like a shopping cart, incorporates the brand name and industry in a visually memorable way.

The Result

Once I presented the logo to the client and explained the design rationale, they were impressed and loved the idea of how I was able to capture their values in the mark. They also appreciated the flexibility of the logo system and the cohesiveness between the brand identity assets such as the pattern, stationery design, and color scheme.