M A R U C H A N
advertising campaign 2020
How to demonstrate the versatility of the brand through Maruchan Ramen, a brand's extension who until then had few reflections. Creating a concept that invites us to cook at another level, but without sacrificing the practicality of the brand. And to achieve this, we went to the kitchen, and we found a great truth as universal as it was fresh.
"We all like to feel like real chefs, even though if it's only for 5 minutes". And already with the most important ingredient, the preparation of the concept left our followers with a great taste in their mouths.
p h o t o s e l e c t i o n
c o m p o s i t i o n a n d r e t o u c h , c o l o r a d j u s t m e n t
v i d e o
C R E D I T S
Agency: Archer Troy México
VP Creative: Miguel Arciniega
Creative Direction: Abraham Esli Martinez
Art Direction & digital Retouching : Pedro Molina, Roberto Guzman
Copywriter: Abraham Esli Martinez
Producer: Emanuel García I Martín Hernández
