This project focusses on rebranding and creating a new identity for Egypt Post that can help in improving its reputation. Also improving the user experience out there and this will encourage more people to use it. Lastly this also can help in clarifying Egypt Post services nationally and internationally because Egypt Post has a lot of services; financial, Governmental, Business community and postal services.
The concept behind the new identity and the logo is to create an abstract shape of a bird or a home pigeon because from the oldest logo Egypt Post created till now the bird was the idea behind all of them.
So, I wanted to stick to this concept because it’s from the history of Egypt Post and must be respected.
A matrix that include all the logo trials that I created
Logo
Logo Description
Logo Grid
Logo clearspace
Chosen font for the identity
Color palettes
Composition
2D Touchpoints
credit card
Debit card
Pension card
Ticket
Letter envelope
Flyer
Stamp
Stamp
3D Touchpoints
Media Touchpoints
Signages
Booths design
Office design
Thesis
