"We hope our readers find the Maclean’s iPad app as exciting as we found the experience of creating it."
Kenneth Whyte - Publisher/Editor-in-Chief
Canada's National Magazine
Pulling together the best elements of new and traditional media – combining the immediacy and social aspects of the Web with the depth and beauty of print and the emotional impact of audio and video – the iPad app will debut with Maclean’s annual “Newsmakers” issue. The magazine’s more than 20 million readers will have the ability to swipe through pages like a print magazine, and have access to bonus image galleries, embedded video, an interactive table of contents and an “At a Glance” view of the magazine. In essence the reader will find familiar favorites, and then some. The app is fully integrated with social networks and encourages article sharing with Facebook friends and linking to Twitter feeds. The ability to bookmark and save articles for future reference is an archivists dream. There is a “Live Letters” page with up-to-the minute feedback on the stories that readers care most about. If a user has something to say about an article there is in app ability to provide feedback directly to the magazine.
Features
Kenneth Whyte - Publisher/Editor-in-Chief
Canada's National Magazine
Pulling together the best elements of new and traditional media – combining the immediacy and social aspects of the Web with the depth and beauty of print and the emotional impact of audio and video – the iPad app will debut with Maclean’s annual “Newsmakers” issue. The magazine’s more than 20 million readers will have the ability to swipe through pages like a print magazine, and have access to bonus image galleries, embedded video, an interactive table of contents and an “At a Glance” view of the magazine. In essence the reader will find familiar favorites, and then some. The app is fully integrated with social networks and encourages article sharing with Facebook friends and linking to Twitter feeds. The ability to bookmark and save articles for future reference is an archivists dream. There is a “Live Letters” page with up-to-the minute feedback on the stories that readers care most about. If a user has something to say about an article there is in app ability to provide feedback directly to the magazine.
Features
