Marketweek, for Randa Accessories, it a period of time when brands and retailers (both current and aspiring) visit showrooms that display trends for the upcoming season. This advanced viewing allows businesses to make purchasing decisions for new collections. The challenge was to create materials that would spark curiosity from pre-launch collateral (e.g. email marketing) and maintaining their interest in the event’s closure. With this proposed marketing strategy, visitors would receive content through all touchpoints of their experience.