Logo and Brand Development
The objective of this assignment was to create a corporate brand identity, type based logotype, and utilize type treatments in a series of hang tags to target different demographics. The requirements for the hang tags included: no larger than 4x6" or 6x4"; all graphic elements needed to be original vector; and labels had to be double-sided. In addition, Brand Name/Typographic Logo; Style; Size; Wash and/or Color; and Product/company tagline needed to be included as text content.
