This is the forth time of redesigning a logo for an existing company in Ethiopia. A logo or a brand should be simple and recognizable even memorable in some instance and the existing logo doesn't reflect any of the above. "Its not compiled to one" to put in my own words.

I kept the concept the same, but added more. The existing logo shows a roof with a sun rising behind it. This will be seen on the new logo again. On the new one, the first letter of the company name is slanted 45 degree and symbolizes a roof of a house and includes the second letter inside it.