GIFTING YOUR GIFTS FEAT. ALICIA SOUZA
What do you get when you blend the perfect influencer with a sale that celebrates the true 'gifts' in our lives? 7500 organic requests to turn a digital activity into an on-ground one(which we obviously did).
Objective
Get people to recognise the real gifts in their lives, the people around them.
Approach
So, we tied up with artist Alicia Souza, to bring alive this sentiment through her unique doodles. The activity was simple, we posted digital postcards across all our social media handles (except Snapchat, RIP). And, we asked people to either share these postcards with the right person or tag them in the comments.
Effect
You got your brownie points, and your interactions helped Tata CliQ organically boost reach, engagement, gain 2000+ new followers and most importantly, build some serious brand love. In just 2 days our postcards were shared over 10,000 times, but then...
You got your brownie points, and your interactions helped Tata CliQ organically boost reach, engagement, gain 2000+ new followers and most importantly, build some serious brand love. In just 2 days our postcards were shared over 10,000 times, but then...
This happened...
After the activity's overwhelmingly positive response on digital, we received over 7500+ requests to actually buy physical copies of our digital postcards. We printed them and gave them out...for free at malls, offices, parks, cafes, and even sent them out by post(upon request).
Amplification
To make sure people actually found our postcard stalls on-ground, we sent Shilpa Shetty Kundra, Genelia D'souza, and that other guy who's in the news for celebrity stuff to go pick up postcards, fill them in and post about it.
