17th August 2013 saw the launch of Sky Movies Superheroes channel created with the help of The VFX Co. After our ambitious ideas were set aside due to strict branding issues from Marvel and DC Comics, we created our own comic book to work with our trademark panoramic right to left move. Supporting the ident creative were online, social media banners and the odd popcorn wrapper. Shown below is the development to final creative.
Original Concept and Art Direction: Ted Thorpe, Katie Bell
Original artwork: Ashwin Kumar
Motion Graphics: Ted Thorpe
Launch material and multimedia: Katie Bell