Instruments are for surgeons.
Cadence - Canada’s premiere vocal group - were in need of a new visual identity. Gravy created a flexible brand system that allowed us to tailor the visuals to different applications. A bold use of colour and distinctive typography are used throughout the branding to emphasize the infectious energy and uncanny verve Cadence brings to every performance.
We delivered: Brand strategy, visual identity, album packaging, signage and print design.
