Mailer and trading cards for George Mason's basketball team

The mailer was specifically designed to complement the ad strategy which involved targeting different types of game-goers and offering them a specific ticket package. I concepted and executed a spinning ‘find your package’ wheel as well as a custom envelope.

The trading cards were part of a Mason’s promotional game giveaways. I illustrated the full men’s basketball team and then used those illustrations as the artwork for tradable player cards. In addition, Mason printed large-scale foam board cutouts of some of the illustrations for fans to use to cheer on their team.