Mall Voice, a leading provider of audio advertising solutions in Finland, was expanding internationally and in need of a refresh. Drawing from the geometric shapes found in the world of analog audio we embraced the universal symbols found in every home: play, stop, pause, record, etc.
Using a pared-down aesthetic of two shades of grey, blunt type, and bold geometric shapes
we developed a strong and self-confident visual identity.
we developed a strong and self-confident visual identity.
