Aftersale is a business accelerator startup focused on e-commerce. All the company's technology is focused on after-sales, generating agility for its customers to go through the monitoring and transfer of the sales easilys.
The client requested the creation of a new brand and identity that should indicate rupture and qualitative engagement with its public, referencing the transition stages between sales and after sales for retail.
For that, we brought the symbol of a heart formed by two cards, they indicate the idea where the orange card is the difficult part of tracking sales, so it is cut, and the blue card represents the conclusion and validation of the whole process, generating the customer appreciation experience with the heart symbol.
