The Briefing: Kawacom commissioned us to redesign the Ipanema Espresso® product identity & retouch the logotype for the Greek and South European market.
The project started with the launch of a new product, Ipanema Espresso® Single Origin Nespresso® capsules. The identity should be modernised but still be directly recognisable to the old clients.
The Design: After a long process we decide to go on with strong and modern typography, smooth & bold logotype, simplified colour palette & visual elements.
By keeping the main theme of the cup, we created a much lighter & elegant symbol, without loosing it's solid presence due to the square that enclose it. The various tones of blue keeps the different products connected, while the patterns on the packaging is a clear reference Ipanema Espresso® country of origin.
Ipanema Espresso ® Old Identity
