Probably the most challenging brief I've ever received. The day of Game 7 in the 2001 World Series, Visa decided they would like to run an ad in support of the Yankees in the New York Times. The ad had to work whether the Yanks won or lost, because of the late Arizona start time, the ad would ship before the game would be ending. The only proper thing to do was to say thanks.
Developed for the Latin American market, I used what I knew of Hispanic fathers to write a spot that any proud father could relate to.
