After 15 years of tremendous strides toward improving the lives of people affected by cancer, The LIVESTRONG Foundation sought a renewed platform to showcase their efforts. We partnered with local advertising agency Proclamation to design the organization’s 2012 annual report which visually communicates the layered experience of having cancer. By layering different textures and patterns with bold colors and complex language, our design captures the emotional journey from diagnosis to treatment to friends and family support and LIVESTRONG‘s assistance. We screen printed the covers for 900 copies and also developed a responsive website to extend the visual story into the digital space.
View the whole project at bldgrefuge.com
