Lisbon 500 Party People
#2008 - MTV PORTUGAL
#2008 - MTV PORTUGAL
MTV Portugal, created, organized, produced and presented the new FIAT 500 in a big national premiere.
The concept of if was to create an Identity very similar with the MTV mood... giving to the FIAT 500 a new attitude, more fun, coll, fashion, urban, and full integrated with the city that was supporting this event: Lisbon.