Tighty Whitey Rally is an organization from dosomething.org that encourages students to urge their universities to supply their merchandise from ethical retailers. To do this, students rally in their underwear. I saw one issue with this being that not many people are willing to strip to their underwear. For those students, I created t-shirts that portray the same bold and eye catching message. 

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class. 

Across campus, student can hang these clothing tags on door handles, chairs, and stairwells. This way, students daily activities are interrupted with the important message. 

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events. 

Finally, at the rallies, students are able to get signatures to send to university officials with this petition.