SITUATION
KILIG is a growing Lithuanian cosmetics brand. Naglis Bierancas is one of the most famous Lithuanian influencers and a long-term KILIG partner. So desire to embody their collaboration has born organically. KILIG and Naglis have a lot of in common – playfulness and courage to be one-of-a-kind.
Our task was to create a limited edition hand cream package that would reflect KILIG brand essence, be playful, and recognisable to the thousands of Naglis followers.
SOLUTION
As a personality, Naglis is very striking in his character and unique style. Leopard print shirts, various accessories, and tattoos are very close to Naglis' soul. So the chosen collage-style helped to reveal his very own style. The box's surface is used not only for mandatory information but also for telling Naglis' story.
The cherry on top – shiny design elements helps to reflect the product since it has a glowing texture.
The design breaks stereotypes in showing that the hand cream is not just for women but for everyone!
Feel my vibe!
Client: BIOK Laboratorija
Head of marketing: Ieva Čepononė
Brand manager: Ieva Semaškienė
Agency: étiquette
Art direction: Gintarė Marcinkevičienė
Graphic design: Gintarė Marcinkevičienė
Account management: Rita Dargytė, Ramunė Baranauskaitė
Printing manufacturing: Albéa, Garsų pasaulis
Product photoshoot: Martyna Paukštė
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© étiquette, 2020, Vilnius
