CANTATA  |  Brand Identity  

Client : LOTTE CHILSUNG BEVERAGE 

Services : Research & Analysis, Brand Strategy, Brand Identity, Visual Branding, PET Bottle Label Design, Can Label Design, Visual Style Guideline, BX Materials, Design Specifications 

Creator : Seung-Beom Kim, Heung-Ki Kim, Mina An, Kyuheon Lee, Doyoung Kim

Year : 2020

We proceeded with the new visual branding of 'CANTATA,' the No. 1 premium coffee brand in Korea. It is expressed in a modern way so that rich taste and aroma can be felt through the unique wave pattern of CANTATA, which symbolizes the flow of sound. We emphasized the diversity of taste by applying theme colors that match the taste of each product. In addition, the existing decorative logo is simply renewed and the 'Double Drive' emblem is applied to the bottom of the product, so that you can feel the depth of the taste.