THE BEAN WALK is a company that caters to a wide variety of Baby & Kids' products. The brief given was to create a logo that was fun, while utilizing an array of colors to make it eye-catching to babies & mommas alike. The business name was derived from the idea that a baby starts out at the size of a bean or a seed. Understandably so, there had to be an emphasis on the word "Bean" & a Clock element to justify their tagline — "Everything you need round the clock for your bean to preteen". 

The color palette picked was different from the usually used pastels for baby products. I designed a series of Bean characters, going for a walk around the clock. The font picked also adds an element that alludes to walking.